Cyclical email sending is crucial for rhythmic communication with the brand's contact list. This is why Motrinde invests in newsletters with strategic and seasonal content to communicate with its audience. A graphic approach aligned with the brand’s guidelines.

Managing social media for events, in this case a month-long festival with international projection, is demanding. The strategic planning, the creation of graphic content, videos and copy, the daily collection of content, require constant management and evaluation. Beyond promoting the festival in its different segments, another crucial aspect is the on-site coverage, interaction and communication on the project's main social media profiles: Facebook, Instagram and TikTok,